Fractional CFO & M&A Advisory
Institutional-grade finance functions, built to scale and transact.
Senior finance executive and Wharton MBA with 15+ years building and leading finance organizations, corporate FP&A, long-range planning, and enterprise capital allocation — across Fortune 500 companies including Amazon, high-growth multi-nationals, and PE-backed platforms.
15+
Years leading finance and M&A organizations
$1B+
In enterprise value driven across transactions
$200M+
Revenue P&L owned across 30 countries
Capabilities
Full-scope strategic finance, on demand.
Managing complex multi-segment P&Ls, connecting operational drivers directly to net income, and building the institutional-grade infrastructure required to raise capital and transact.
Fractional CFO & Executive Finance Leadership
First C-suite finance leader scope: function assessment, team build, audit-ready internal controls, and the operating rhythm of annual planning, rolling forecasts, and monthly close.
M&A Advisory & Transaction Execution
Buy-side and sell-side execution end to end — sourcing, valuation, diligence, structuring, definitive agreements, and close, across multi-million and billion-dollar transactions.
Capital Structure & Financing
Dual-track equity and debt processes, investor diligence, credit underwriting, and covenant structuring — through to closed capital.
Corporate FP&A & Long-Range Planning
Bottoms-up operating plans, multi-driver models, reforecasts, and variance-to-plan analysis that connect operational drivers directly to net income.
Capital Allocation & Investment Frameworks
Return frameworks, unit economics, LTV/CAC, contribution margin, and scenario analysis to evaluate market entry, pricing, and where capital should go.
Treasury, Working Capital & Controls
13-week cash flow forecasting, credit and AR discipline, spend governance, multi-entity and intercompany structuring, and ASC 606-rigorous close.
Board & Investor Reporting
Board-quality packages and executive commentary authored for investors, PE sponsors, and C-level leadership — including Jeff Bezos and Andy Jassy.
Post-Close Integration & Synergy Underwriting
Embedded finance leadership through P&L transition, working capital alignment, system migration, and synergy and ROIC tracking against committee targets.
Who I work with
Sectors I know deeply.
Two decades inside creator, consumer technology, media, and marketplace businesses — the operating context that lets me add value from week one, not month six.
Media
Creators & Talent
Management companies, agencies, the creator economy, and talent led businesses.
Digital Media & Advertising
Content, ad-tech, and digital publishing.
Content & IP
Licensing, libraries, and AI monetization.
Gaming & Interactive
Studios, platforms, and live services.
Music & Audio
Streaming, live events, and merchandise.
Subscriptions & DTC
Recurring-revenue, direct to consumer, and membership models.
Consumer & Marketplaces
Social & Community Platforms
Social networks and engagement-driven platforms.
Consumer Technology
Consumer software, hardware, and platform businesses.
Marketplaces
Two-sided and multi-sided platforms.
E-commerce
Commerce, merchandising, and retail operations.
How I work
A finance leader embedded in your business.
Fractional in time, full in accountability. The same standard you'd expect from a full-time CFO — scoped to where you are and where you're going.
01
Right-sized scope
Engagements scale from a few days a month to a full fractional CFO seat — matched to the stage and the moment.
02
Embedded leadership
I sit inside the business, not above it — owning outputs, systems, and decisions rather than slide decks.
03
Capital-ready by design
Controls, FP&A, and reporting are built to institutional standard from day one, so the company is ready to raise or transact.
04
Flexible ramp
Bandwidth flexes up around raises, diligences, and board cycles — and down once the team can carry it.
Experience
Where I've held the seat.
Fifteen years across operating, investing, and banking roles — Fortune 500, PE-backed, and founder-led.
Empire Records and Distribution
Strategic CFO + Chief Business Officer
Built 0->1 finance functions and controls; led first outside capital raise for the company; 300 employees across 30 countries.
Night Media
Chief Strategy Officer
Financial and strategic plan for a PE-backed (TCG) talent business representing MrBeast; primary sponsor and Board liaison.
Night Capital
Founder & Board of Directors
Founded and directed a $100M consumer investment fund — investment strategy, capital efficiency, and investor relations.
Amazon Music
Global Head of Business Planning and New Initiatives
Own business planning for subscription service with 85M+ subscribers, launched multiple 0→1 businesses driving $1B in value. Launched Amazon Music Live and the Music Merch shop.
Amazon
Worldwide Corporate Development / M&A Leader
Led $1B+ in acquisitions across digital content, consumer internet, and devices.
Electronic Arts
Corporate Development / M&A
Built the financial case for the physical-to-digital shift behind EA Access and Origin Access.
Network & access
Relationships you can put to work.
Two decades across banking, operating, and investing seats means the introductions and access clients need are usually one call away — across capital, M&A, and talent.
Investment Bankers
Coverage and product bankers across technology, media, and consumer — the relationships that open doors in a process.
Operators
Founders, executives, and functional leaders who have built and scaled category-defining companies.
Investors — Private Equity
Sponsors and operating partners sourcing, diligence-ing, and scaling platform and add-on investments.
Investors — Growth & Venture
Growth equity and venture partners backing companies from seed through growth and pre-IPO.
About
Alex Moore
Senior Finance Executive | Fractional CFO & M&A Advisor
A Citigroup-trained investment banker turned operator, Alex has built institutional-grade finance functions and driven strategic growth across creators & talent, consumer technology, subscription, content and IP, gaming, digital media, advertising, e-commerce, social and community platforms, and marketplace businesses.
She has led institutional buy-side and sell-side processes, structured debt and equity raises, and built the financial and operational infrastructure behind successful fundraising and exits — holding senior roles at Fortune 500 companies including Amazon, and leading full-scope finance at PE-backed and founder-led businesses.
Let's build the finance function your business needs to scale.
Whether you're preparing to raise capital, evaluating a transaction, or scaling the business — let's talk.
Get in touch