About

Alex Moore

Senior Finance Executive | Fractional CFO & M&A Advisor

Portrait of Alex Moore, CFO and senior finance executive

Alex Moore is a senior finance executive and Wharton MBA with 15+ years of experience building and leading finance organizations, corporate FP&A, long-range planning, and enterprise capital allocation — across Fortune 500 companies including Amazon, as well as high-growth multi-national businesses and PE-backed platforms.

Her industry experience spans consumer technology, subscriptions, content licensing, media networks, distribution, payments, and advertising.

As a former buy-side and sell-side M&A executive, Alex is an expert at managing complex multi-segment P&Ls, connecting core operational drivers directly to net income and financial performance, leading working capital and 13-week cash forecasting, and authoring high-impact Board of Director packages for investors and C-level leadership including Jeff Bezos and Andy Jassy.

She has a proven track record of building institutional-grade finance functions, leading end-to-end M&A diligence, and directing cross-functional matrixed teams of 200+, driving billions in enterprise value.

Experience

2023 – Present

Empire Records and Distribution

Strategic CFO + Chief Business Officer

Recruited as first C-suite finance leader for a multi-national, multi-entity enterprise spanning software (content and rights management, distribution, and payment technology), IP and music, consumer products, and live events — 300 employees, 30 countries, $200M+ revenue. Rebuilt the finance organization and transformed internal controls to audit-ready, enabling the company's first $100M capital raise. Owns the recurring financial rhythm — annual planning, rolling forecasts, and monthly close — tying revenue, operating expenses, and working capital into a unified multi-currency P&L. Built the long-range plan, capital plans, and scenario analysis behind a defined return framework; evaluated 150+ investment opportunities and closed 2 acquisitions driving a 10% revenue increase. Instituted 13-week cash flow and working capital forecasting, reduced bad debt from 4%+ of revenue to under 0.2%, and led a dual-track fundraise closing $100M in non-dilutive financing.

2022 – 2023

Night Media

Chief Strategy Officer | Founder & Board of Directors, Night Capital

Multi-entity business spanning digital content, consumer products, and management, representing talent including MrBeast; PE-backed by TCG ($3B AUM). Built the financial and strategic plan, operating budget, and performance reporting used to attract outside capital and drive growth. Founded and directed a $100M investment fund focused on consumer companies — setting investment strategy, evaluating capital efficiency, and serving as primary liaison to investors. Served as primary financial liaison to the PE sponsor and Board, authoring board-quality reporting packages and long-range strategic financial plans.

2020 – 2022

Amazon.com, Inc.

Global Head of Business Planning and New Initiatives

Business planning leader for Amazon Music, the #3 global direct-to-consumer music, audio, and entertainment service with 85M+ customers in 50 countries — handpicked for the role, reporting to an Amazon VP, a tier held by ~500 leaders globally. Led the full annual planning cycle, building the bottoms-up OP1 operating plan with multi-driver models across content licensing, streaming distribution, subscriptions, and advertising. Standardized global planning timelines and review rhythms across 200+ stakeholders, and translated approved OP2 targets into monthly and quarterly reforecast, variance-to-plan analysis, and KPI tracking. Owned the analytical infrastructure behind key decisions — unit economics, LTV/CAC, cohort behavior and payback, contribution margin, and pricing and subscription tier strategy. Deployed $400M of approved capital into 0→1 launches including Amazon Music Live, Prime Music (2M to 100M tracks), and Live Radio, driving $1B in value.

2017 – 2020

Amazon.com, Inc.

Worldwide Corporate Development / Mergers & Acquisitions Leader

Direct report to an Amazon VP within the 25-person Corporate Development team responsible for M&A, investments, JVs, and strategy across Amazon's current and future business units. Led coverage across consumer internet, digital media and content, and consumer products — music, Twitch, games, subscriptions and services, marketplaces, and devices. Architected market coverage strategies and led end-to-end deal execution from outreach through definitive agreements and close. Directed comprehensive underwriting (3-statement models, DCF, precedent transactions, comparable company analysis) and 200+ matrixed diligence team members across Finance, Tax, Treasury, Accounting, HR, and Legal. Authored investment committee packages and Board decks for 50+ transactions presented directly to Jeff Bezos and Andy Jassy. Select transactions: Ring, eero, Internet Gaming Database, Graphiq, and the divestiture of Curse Media.

2015 – 2017

Electronic Arts, Inc. (NASDAQ: EA)

Corporate Development / Mergers & Acquisitions

Led acquisitions, divestitures, and operational integration for gaming and technology businesses from initiation to close. Built the financial case for EA's shift from physical to digital distribution, including multi-year scenario modeling of subscription, recurring-revenue, and live-services economics that led to the EA Access and Origin Access launches.

2013 – 2015

Marsh & McLennan Companies, Inc. (NYSE: MMC)

Corporate Development / Mergers & Acquisitions

Executed complex multi-national acquisitions and joint ventures for a Fortune 500 insurance and professional services business. Led 15 transactions end to end — financial modeling, diligence, and integration within a highly matrixed public company.

2010 – 2012

Citigroup Inc. (NYSE: C)

Global Investment and Corporate Banking

Executed three-statement operating models, DCF, LBO, and precedent transaction analysis for large-cap public issuers, building an analytical foundation in balance sheet management, working capital analysis, and P&L evaluation.

Education

MBA, The Wharton School, University of Pennsylvania — concentrations in Finance and Management.

B.S. Business Administration, Haas School of Business, UC Berkeley — concentration in Finance.

B.A. Political Science, UC Berkeley — graduated Summa Cum Laude; member of The Phi Beta Kappa Society.