Alex Moore is a CFO and senior finance executive with a track record of building institutional-grade finance functions and driving strategic growth across consumer technology, subscription, content and IP, gaming, digital media, advertising, e-commerce, and marketplace businesses. A Citigroup-trained investment banker turned operator, she has led institutional buy-side and sell-side processes, structured debt and equity raises, and built the financial and operational infrastructure behind successful fundraising and exits. Alex has held senior roles at Fortune 500 companies including #1 ranked Amazon and led full-scope finance operations at PE-backed and founder-led businesses. As a hands-on operator and player-coach leader, Alex brings the analytical rigor and judgement required to earn the trust of CEOs and Boards to drive long-term value creation.
Her industry experience spans consumer technology, subscriptions, content licensing, media networks, distribution, payments, and advertising.
As a former buy-side and sell-side M&A executive, Alex is an expert at managing complex multi-segment P&Ls, connecting core operational drivers directly to net income and financial performance, leading working capital and 13-week cash forecasting, and authoring high-impact Board of Director packages for investors and C-level leadership including Jeff Bezos and Andy Jassy.
She has a proven track record of building institutional-grade finance functions, leading end-to-end M&A diligence, and directing cross-functional matrixed teams of 200+, driving billions in enterprise value.
Fractional CFO
A fractional CFO is a senior finance executive who leads your finance function part-time — strategic planning, capital raising, M&A, and investor reporting — without the cost of a full-time hire. The engagement is fractional in hours and full in accountability.
Education
MBA, The Wharton School, University of Pennsylvania — concentrations in Finance and Management.
B.S. Business Administration, Haas School of Business, UC Berkeley — concentration in Finance.
B.A. Political Science, UC Berkeley — graduated Summa Cum Laude; member of The Phi Beta Kappa Society.